Lynford Pereira
Deal Desk & Revenue Operations

Lynford
Pereira

Manager, Deal Desk
Currently @ Cresta Intelligence

Strategic and analytical Deal Desk leader with over 10 years of experience in quote management, pricing strategy, and deal structuring. Proven track record in leading teams, managing SLAs, overseeing pricing approvals, and supporting complex, non-standard deals to drive faster deal closure.

10+
Years Experience
4
Companies Led
5
Languages

Experience

Aug 2025 — Present
Bengaluru, Karnataka
Current Role
Manager, Deal Desk
  • Managed and mentored a team of deal desk analysts, established SLAs and performance metrics, and led sales enablement training on pricing policies and deal structuring best practices.
  • Ensured compliance with pricing policies, internal controls, and audit requirements by partnering with Legal on contract risk assessment and enforcing governance to reduce revenue leakage.
  • Analyzed deal performance metrics including win rates, discount trends, and margin impact, delivering dashboards and insights to leadership to improve pipeline visibility.
  • Designed and optimized deal desk workflows, approval frameworks, and pricing playbooks to reduce deal cycle time, improve quote-to-cash efficiency, and increase win rates.
  • Acted as a trusted advisor to Sales leadership, managing deal escalations and coordinating cross-functional reviews with Finance, Legal, RevOps, and Product.
  • Led complex deal structuring and pricing for enterprise and strategic accounts, evaluating deal economics, approving non-standard pricing and discounts, and balancing revenue growth with margin protection.
Nov 2024 — Aug 2025
Bengaluru, Karnataka
Senior Team Lead, Deal Desk
  • Initiated strategic deals and agreements, boosting deal velocity and global revenue growth.
  • Fostered strong relationships with Sales teams, senior leadership, and clients for alignment.
  • Designed and implemented scalable, auditable onboarding processes for both new and existing Sales reps, reducing processing errors and enhancing operational efficiency.
  • Partnered cross-functionally with Sales Operations, Legal, Engineering, Product, and Account Receivables to streamline contract review workflows.
  • Acted as primary point of contact for account managers to resolve inquiries around deal size, pricing, onboarding, billing discrepancies, invoices, and collections.
  • Maintained strong analytical capabilities; utilised Excel, GSuite, Adobe products, and app scripts to manage data and analytics.
Oct 2021 — Nov 2024
LinkedIn
Bengaluru, Karnataka
Senior Deal Desk Strategist
  • Reviewed and approved all non-standard and program pricing requests, conducting detailed financial analyses on gross margins, discounts, and non-standard terms.
  • Worked closely with field sales to drive deals to closure, acting as a trusted advisor throughout the process.
  • Partnered with internal teams to understand contract requirements and business terms, helping to identify risks and opportunities that could impact deal economics.
  • Provided senior leadership with clear and actionable data and reports on requested deals, including confirming commercial terms, conditions, and the risk/reward profile of opportunities.
  • Ensured that all transactions follow internal revenue recognition policies and operational guidelines.
Mar 2019 — Oct 2021
LinkedIn
Bengaluru, Karnataka
Deal Desk Strategist
  • Assisted in the analysis and preparation of deal proposals, pricing models, and cost structures.
  • Conducted financial analysis and scenario modeling to assess potential deal outcomes.
  • Supported Deal Desk team in reviewing and approving deal terms, contracts, and amendments.
  • Collaborated with sales teams to understand customer requirements and provide deal guidance.
  • Participated in cross-functional projects to improve deal management processes.
May 2017 — Feb 2019
LinkedIn
Bengaluru, Karnataka
Enterprise Support Specialist
  • Provided Tier 2 and Tier 3 technical support to enterprise clients via phone, email, and remote sessions.
  • Diagnosed and troubleshot complex software, hardware, and network issues, ensuring timely resolution.
Aug 2015 — Apr 2017
LinkedIn
Bengaluru, Karnataka
Member Support Specialist
  • Provided accurate and detailed information about products, services, and membership benefits.
  • Assisted members in navigating online platforms and tools, offering step-by-step guidance.
  • Troubleshot and resolved issues related to account management, billing, and technical difficulties.

Skills

Leadership
Team Leadership
SLA Management
Performance Tracking
Skill Development
Stakeholder Management
Communication
Deal Operations
Quote Management
Pricing Approvals
Deal Structuring
Policy Compliance
Discount Management
Escalation Handling
Analytics & Insights
Data Analysis
Trend Analysis
Sales Insights
Sales Reporting
Pipeline Management
Forecasting Support
Systems & Process
Salesforce / CRM
Process Optimization
Workflow Management
Channel Management
Cross-functional Coordination
Sales Operations

Education

Masters in Computer Science
Christ University
2013 — 2015 · Bengaluru, Karnataka
Bachelor of Science
Computer Science
Christ University
2009 — 2012 · Bengaluru, Karnataka

Languages

English
Hindi
Kannada
Tamil
Malayalam